Rebekah Butterly
Eventhaus Marketing Manager
The Wedding and Honeymoon Show
Brief
- To promote The Wedding & Honeymoon Show
- To engage with exhibitors and offer additional value
- To drive ticket sales
- Deliver ongoing editorial for print and online media
- Oversee media sponsorship – both broadcast and print
- Target key online influencers
The challenge
To maximise appeal and reach the target audience – the majority of whom search online for wedding solutions / ideas. We had to create and deliver a campaign that was a mix of original and compelling content and innovative new ideas that allowed us to uncover ‘angles’ for media coverage
Results:
- Most successful show to date
- Exhibition space sold out
- Visitor footfall up by 20%
- Total coverage secured a combined reach of over 2.5 million
- Coverage was secured in The Sunday Business Post, Sunday Business Post Weekend Magazine, Irish Independent, The Herald, Irish Daily Star, Irish Mirror, RSVP Live, Her.ie, Woman’s Way, along with trade publications and radio stations
- 95% of coverage secured throughout the campaign included the WED URL
- 100% of coverage included WED photography in print and online coverage
“A good PR agency can make an enormous difference to your business and we have found RNN Comms to be one of the best. The team are great to work alongside, masters of the profession, modern, and skilful in their delivery of PR Solutions, not to mention great fun to work with. They are full of unique and exciting ideas which consistently generate exceptional PR results. They understand our challenges and look at innovative and proactive ways of cutting through. I’ve enjoyed the relationship and know that they have been instrumental in helping to create and deliver a fantastic show.”
