Jillian Mooney
Team Joe Barr
Team Joe Barr
Brief
- To raise awareness of Joe Barr and Team Joe Barr – one of the worlds most respected endurance cycling teams.
The challenge
To deliver a media relations campaign that would elevate the profile of Joe Barr and his team including nutritionist Jillian Mooney. Our approach was to focus on Joe’s achievements and recent challenges to deliver a mix of broadcast, print and online media articles.
Results:
- Interview on John Toal Show on a Saturday morning
- Interview with Pamela Ballantine on UTV Life
- Interview and double page feature with The Sunday Life
- Coverage secured in the Newsletter, The Irish News, Belfast Live and Northern Constitution
- Coverage secured on online cycling and sports websites across Ireland
- Work is ongoing
“We work with the incredible Team RNN Communications because we’re ambitious too and want to grow. Who you invite on your team matters in you want to go the distance!”
