RealValue
The Brief:
RNN Communications was appointed to provide public relations services for RealValue, including the launch event in Croke Park and the final project event in Brussells (June 2018)
This included, but was not exclusive to:
- Coordinating, drafting and issuing press releases and feature articles
- Press management and leading point-of-contact for media at event
- European media relations
- Provision of event management and consultancy, as / when required
Response:
- A Project/Media schedule was established within associated budget.
- An international media relations strategy was developed for the RealValue milestones, the launch and the conclusion.
- Stakeholder engagement was co-ordinated with multiple organisations, pan-European, EU Commission,
- Developed high-level briefings for CEO of Glen Dimplex’s CEO, UK & Ireland MD and other speakers.
- Developed and maintained positive international media relations, including news releases in five languages and distribution of same
Results:
- As this project received European funding, a budget was specified at the outset. The communications programme was successfully delivered on time and within budget.
- RealValue was featured in leading renewables and trade publications in five European countries, including an interview with Glen Dimplex’s CEO in Ireland’s most-read newspaper - the Sunday Independent - following the launch event; news featured in leading European online website, Renewable Energy World, and a two-page feature in Business and Finance magazine.
- Coverage included articles in leading publications and websites in Germany, Finland, Latvia, Ireland and the UK.
- Engagement carried out with 60+ national and international stakeholders.
