M.B. McGrady and Co Chartered Accountants

Hydro 5259

Brief:

  • Create a professional communications campaign for MB McGrady & Co. Chartered Accountants that visually reflects the company’s professional approach
  • Create a campaign that engages with all three offices
  • Deliver consistent messages
  • Maximise the Company’s sponsorship properties

The response:

  • Appoint a charity of choice and create a CSR campaign
  • Focus provided to key industry messages: auto enrolment, making tax digital
  • Introduce new sponsorship property with relevance to all offices - Downpatrick, Belfast, Newtownards
  • Create a calendar of press stories to ensure ongoing presence

Results:

  • CSP Campaign creation and delivery: Over £5,000 raised by client for Cancer Fund for Children
  • Amplification of sponsorship including Jimmy’s 10k (social element introduced in 2018)
  • Ongoing and consistent press coverage
  • Over 70 pieces of press coverage achieved in 2016 & 2017
  • PR messages conveyed includes: agri-specialist, auto enrolment, Making Tax Digital, Sponsorship, Charity
  • New charity initiative introduced for Air Ambulance in 2018
  • Delivery of Business First 40 under 40 sponsorship in 2016, 2017 and 2018