Brief:
- Create a professional communications campaign for MB McGrady & Co. Chartered Accountants that visually reflects the company’s professional approach
- Create a campaign that engages with all three offices
- Deliver consistent messages
- Maximise the Company’s sponsorship properties
The response:
- Appoint a charity of choice and create a CSR campaign
- Focus provided to key industry messages: auto enrolment, making tax digital
- Introduce new sponsorship property with relevance to all offices - Downpatrick, Belfast, Newtownards
- Create a calendar of press stories to ensure ongoing presence
Results:
- CSP Campaign creation and delivery: Over £5,000 raised by client for Cancer Fund for Children
- Amplification of sponsorship including Jimmy’s 10k (social element introduced in 2018)
- Ongoing and consistent press coverage
- Over 70 pieces of press coverage achieved in 2016 & 2017
- PR messages conveyed includes: agri-specialist, auto enrolment, Making Tax Digital, Sponsorship, Charity
- New charity initiative introduced for Air Ambulance in 2018
- Delivery of Business First 40 under 40 sponsorship in 2016, 2017 and 2018