Portfolio Marketing Manager, Fresh Montgomery
‘Serving Up’ new exhibitors at IFEX
IFEX - Northern Ireland’s largest food, drink, retail and hospitality event – is THE one-stop shop for the hospitality, foodservice and retail sectors. RNN Comms have been the PR agency for IFEX for many years and there are limitless reasons why we love working on the show.
Develop an integrated campaign to:
IFEX may only take place over three days however, the PR plan spans well over 7 months – some of our tactics included:
Results: IFEX 2018
“In 2016, IFEX experienced a large increase in visitor numbers, so building on this further in 2018 was always going to be challenge. For the 2018 show, the RNN team delivered a sustained and solid PR Campaign over seven months, which resulted in great coverage for IFEX and Meat@IFEX. In addition to show news, the team also handled media requirements from 12 countries for the WBC, and the juggling of media requests and show messages, particularly during show week, was impressive. “There’s no doubt that the PR Campaign and social upweight helped to attract visitors and encourage pre-reg – the event was a great success.”