For some, the world of email newsletter marketing is outdated. Many businesses are of this opinion because of the tremendous changes in social media marketing.
However, it's time to realise newsletters are an important component of effective email marketing and branding. Ignoring them can restrict your brands from growing.
The right email copywriting can ensure your emails cut through inbox clutter, engage your customers, and leading to higher conversion rates.
Its vitally important to keep in contact with your audience but it’s also important to be speaking to them in the right way. Decide what you want your newsletter to achieve and stick to that goal. Tell your readers more about your product or service but also give them value, readers will continue to open your newsletter if they feel they gain something from it. Building on this we’ve put together some tips on how to write an engaging newsletter.
What do you want your newsletter to accomplish? This should be the first question you ask yourself before you start writing. If you don’t know the answer to this, how will your subscribers know what to do?
Here are some common goals for email newsletters:
You can’t get conversions from your email newsletter if nobody opens it. Your subject line can make or break the success of this marketing campaign. The subject line can determine whether or not the message gets opened or reported as spam.
Be personal: 82% of marketers report that personalized subject lines lead to increased open rates. Furthermore, 75% of experts say personalized messages drive higher click-through rates.
If your subscribers have signed up for a monthly newsletter they will be expecting regular contact so ensure you contact them monthly, however, don't annoy them by contacting them three times a week.
Its important to talk about your product or service but remember to not only speak about that. Readers will continue to open and interact with your newsletter if they find they gain something from it. Establish yourself as a strong industry leader and build expertise with newsletters. This maximises credibility and builds confidence in your company.
Boring newsletter templates never attract anyone. Play with the different and captivating designs to make your newsletter more interesting.
The only way to find out whether your newsletter is converting is to take the time to measure it. Whatever email marketing software you’re using should have these analytics tools built directly into the platform. Take advantage of them to see how you’re doing.
Look at things such as: Open rates, bounce rates, click-through rates, unsubscribes, forwards
Identify which types of newsletters had the highest conversions. Continue using the same strategies.